Media and Consumer Intelligence

From creative testing to customer feedback analysis, Centaur.ai enables teams to build models that understand what truly resonates with users. Our structured workflows and multi-rater approach provide more accurate signals in high-subjectivity domains, such as emotion, expression, and intent.

Trusted by AI leaders from startups to enterprises

Use cases

Reinventing media and consumer Intelligence with AI-enabled solutions.

Audience sentiment & tone

AI models need more than just word detection—they need to grasp emotional undercurrents and interpret subjective content. We apply multi-rater labeling to capture tone, intent, and sentiment with depth and consistency.

Tag tone and emotional sentiment in reviews, comments, and transcripts

Capture ambiguity and divergence with multiple annotator perspectives

Support cross-cultural and multilingual analysis

Creative resonance & message testing

Evaluate how content performs before it launches—or after. Our human-in-the-loop evaluations help models understand clarity, impact, and likability across diverse audiences.

Score perceived quality and message effectiveness

Assess emotional response and audience engagement

Surface insights from visual, audio, or mixed media

Personalization & content curation

From recommendation systems to ranking models, personalization starts with clean, labeled data. Centaur supports scalable content tagging for format, mood, and relevance to train adaptive systems.

Annotate for topic, tone, and visual style

Enable granular filtering for better recommendations

Build rich signal inputs for AI-powered curation

Why Centaur.ai

We deliver unmatched accuracy, speed, and scalability—helping you ship better AI, faster.

Speed and scale

Access millions of annotations weekly from a network of thousands of experts, taking models from exploratory analysis to deployment in weeks, not months.

Quality by design

Experience how label quality is built into the Centaur.ai system, with frequent performance measurement and pay-for-performance incentives.

Advanced dataset insights

Leverage more reliable statistical information to inform your algorithm training plan.

Privacy and security

Worry less with leading privacy and security capabilities.

Quality focused

Lean on Centaur.ai expertise as the premier annotation company leveraging collective intelligence to ensure quality.

All data types

From individual types to multimodal solutions, get all of your annotation needs in one single platform.

Accelerate your AI development today.